PRADA 2022秋冬男装及女装时装秀

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类型: 其它
项目品牌: Prada
时间: 2022-08-05 00:00:00
地址: 北京

代理商 上海艾德韦宣商务咨询有限公司

PRADA 2022秋冬男装及女装时装秀

2022年08月05日

北京 郡王府

项目传播

项目现场

Prada 2022秋冬男装及女装系列——由Miuccia Prada和Raf Simons联合呈现——于北京郡王府首度男女装同台亮相。

PRADA FW22 MENSWEAR AND WOMENSWEAR FASHION SHOW, presented by Miuccia Prada and Raf Simons was unveiled at the Prince Jun's Mansion, Beijing.

SHOW SPACE

北京郡王府始建于1648年,得名于清朝开国皇帝努尔哈赤之曾孙——首位顺承郡王。1994年,这座宅邸从西城区迁至朝阳公园东隅,成为一个面向公众的休闲空间。作为北京八处保存最为完好的清代王府之一,郡王府宛如北京的城市记忆。近500年来,见证时代的变迁。

Built in 1648 and named after the first Shuncheng County King, great-grandson of the founding emperor of the Qing Dynasty, Nurhachi, the Prince Shuncheng Mansion was relocated from the Xicheng District to the east corner of Chaoyang Park in 1994 and become a recreational space for the public. As one of the eight best-preserved royal residences of the Qing Dynasty,the palace is like a city memory of Beijing, witnessing the changes of the times for nearly 500 years.

本次时装秀在郡王府银安殿发布,由AMO创作置景,ACTIVATION EVENTS最终呈现秀场空间。透明天花板与立体三角形空间的垂直隔板投射温馨柔和的粉色灯光,与府邸庭院池塘中的倒影相映成趣。地板与落座区域覆以防滑金属板,镜面设计增强光线与色彩,与精致照明元素形成鲜明对比。

The show was presented in the Yin'an Hall of the Prince Jun's Mansion and set design by AMO and the scenographic was brought to life by ACTIVATION EVENTS. Bright ceilings and vertical partitions of three-dimensional triangular modules cast a warm ambience of soft pink light, emphasized by reflections in the ponds of the palace grounds. In contrast with crafted lighting elements, floor and the seating areas are covered with treadplate metal sheets, a mirroring surface to amplify light and color.

秀后晚宴与派对在王府庭院及园林中举行,以中式灯笼为灵感的灯光元素串联起内外空间,为时装秀与晚宴打造独特的氛围。

The dinner and after party was held in the courtyard of the mansion, with lighting elements inspired by Chinese lanterns linking the interior and exterior spaces to create a unique atmosphere.

THE LOOK

每一系列中,实用主义服饰被寄予新的关注与重要意义,并将晚装语言融入正式着装与工作制服。无论男装或女装,优雅化作庆祝形式,传递重要意义与价值。Prada汲取自身传统,化几何图形为提花针织、雅致刺绣与丰盈色彩。此谓Prada理念。

Pragmatic pieces are given new emphasis and significance, tailoring and perceived uniforms of employ combined with the language of evening clothes. For all genders, elegance becomes a means of celebration, of imparting significance. Referent to Prada’s own heritage, geometrics are translated to jacquard knits, embroideries and colors echoed, memories of collections evoked.

明星走秀

此次2022秋冬时装秀,Prada邀请九位知名中国演员加入走秀,其中包括Prada代言人春夏、李易峰;白宇帆、郭柯宇、黄觉、黄米依、惠英红、廖凡与热依扎。超模杜鹃、金大川、雎晓雯、项偞婧和赵磊亦特别亮相助阵。

Prada invited nine renowned Chinese actors to join the show, including Prada Ambassadors Chun Xia, Li Yifeng alongside Bai Yufan, Guo Keyu, Huang Jue, Huang Miyi, Kara Wai, Liao Fan and Rayza. Supermodels Du Juan, Jin Dachuan, Ju Xiaowen, Cici Xiang and Zhao Lei also made special appearances to the show.

延续美学构想 致敬生命与成长

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原文链接为:https://mp.weixin.qq.com/s/uuMNSRjcnTqF08UZ2XW8RQ

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