在有天府之国之称的成都，众行无限，大众汽车品牌SUV家族全系驾驶体验活动为媒体嘉宾带来了丰富多彩的沉浸式驾驶与体验活动。

Avantgarde Shanghai 作为品牌活动总代理，负责活动创意概念，统筹准备，并且执行了大众中国新年后的第一场线下活动。

Volkswagen China’s SUV family driving experience is “Access all areas”, and brings in the immersive driving experience to Chengdu, known as the land of abundance. As leading agency Avantgarde Shanghai was in charge of creating concept, preparation and execution of the first physical event for Volkswagen China this year.

活动中媒体嘉宾驾驶大众中国汽车品牌旗下各款SUV，体验了三条极富挑战性的驾驶路线，摩登都市、问道山野以及两全其美。驾驶体验贯穿城市内外，连缀成都的繁华闹市与秀丽郊野。领略城市夜景，感受蜿蜒山路，穿梭于郊野与城市之间体验成都别样风情，探索当地的时尚生活方式。展现大众汽车品牌SUV家族所收获的成果。

For Volkswagen China, we have designed three challenging & SUV relevant driving routes through the city and beyond, connecting the bustling downtown and the beautiful mountain of Chengdu.

第一天：抵达成都

第二天：驾驶大众品牌SUV，体验让人心旷神怡的山野路段，回头弯道，越野体验。最终抵达大本营岛屿，在岛上我们打造了各类互动体验，如媒体技术沟通会、采访间以及互动挑战区以及秀场全系SUV车型集体亮相。同时有现场乐队表演以及烧烤派对作为完美收场。

Day 1: Arrival in Chengdu

Day 2. Driving to the amazing mountains near Chengdu, Curry roads, Off road parkour, Finally arrive on an island where workshop, media roundtable and challenges took place, highlight SUV show at the arena with full SUV lineup. Live Music and BBQ as emotional farewell

3天48小时的成都体验（中国最具魅力的西部城市）

每批70人次，共5批的媒体嘉宾

10天搭建日

10天活动日

10个活动地点

11款不同大众品牌SUV车型

120辆大众品牌SUV

340公里驾驶体验

3 days 48 hours of full experience in Chengdu (Chinas powerhouse in the West)

5 waves a 70 media

10 set up days

10 event days

10 locations

11 different Volkswagen SUV models

120 Volkswagen SUVs in total

340 km driving

-end-

全文来自Avantgarde Shanghai微信公众号，发送邮件至 info@avantgarde.cn

原文链接为：https://mp.weixin.qq.com/s/rx5IrrqnGt4GYIyU07uSeA