12月8日，DIOR迪奥二零二一秋季男装系列在北京凤凰中心隆重发布。

On December 8, the DIOR 2021 Fall Menswear Collection had an extraordinary and lively launch at Beijing’s Phoenix Centre.

北京凤凰中心作为文化、艺术中心，是本土设计师智慧与现代高科技结合的产物以及中西合璧的建筑精品，完美契合了DIOR传承经典与锐意创新的品牌理念。

As an iconic cultural and artistic landmark, the Beijing Phoenix Centre is the ultimate product of local design along with the latest in modern technology, as well as the combination of Chinese and Western architectural elements, which impeccably fit DIOR's brand concept of inheriting classics and striving for innovation.

此次发布会以别出心裁的形式呈现了科技魅力的先锋视角，将DIOR巴黎之魂直接带向中国，给予观众们一场沉浸式的视觉体验，不仅消解了传统秀场的有形边界并保留了真实可感的体验。

This launch event has presented DIOR’s pioneering perspective and technological charm in an ingenious format, bringing the soul of DIOR Paris directly to China via an immersive visual experience, dispelling the tangible borders of traditional shows, while retaining the real and sensible audiovisual experience.

现场的四周伫立着巨型无边的LED屏幕，不断变幻的光影效果与点缀着的点点星辰，让人犹如坠入无边的宇宙，映衬了DIOR男装总监金·琼斯大胆追寻时空奥秘的开拓精神。

The show space was surrounded by endless stream of giant LED screens, constantly shifting lights and shadows along with dotted stars. Allowing guests to feel as if they were falling into the vast and boundless universe, reflecting the pioneering spirit of DIOR Menswear Director KIM JONES who boldly pursues the mystery of time and space.

此次发布会通过意识流的形式呈现出宇宙的故事，屏幕所呈现的虚拟秀场充满着科幻未来感，由法国导演Thomas Vanz拍摄制作。通过不断变化的光影效果，时而置身于太空，时而漫游于火星，时而探索于银河，梦幻又新奇。

The show presented the story of the universe in the form of a stream of consciousness. The virtual show on the screen was full of sci-fi futuristic sense, filmed and produced by French director Thomas Vanz. Through ever-changing light and rapid shadow effects, which sometimes in space, sometimes roaming Mars, and sometimes exploring the Milky Way, truly crafted a fantastic and novel experience.

活动当晚，群星闪耀。黄轩、王俊凯、陈飞宇等五位男星在时装艺术大片谢幕之际进行精彩的T台走秀，邓紫棋等嘉宾们带来动感十足的歌曲表演，嗨翻全场。

On the evening of the event, the invited celebrities caused the scene to become dazzling. With five gentlemen, including Huang Xuan, Wang Junkai, and Chen Feiyu, performing a wonderful catwalk on the curtain call of this fashion art blockbuster. While Deng Ziqi and other singersbrought outstanding and dynamic performances which ignited energy of the audience.

ACTIVATION EVENTS 荣幸助力DIOR，呈现奇趣梦幻的发布会秀场空间，见证法国高级时装屋DIOR融合创新、探寻时空的非凡魅力。

ACTIVATION EVENTS was honored to team up with DIOR, presenting a fantastic and dreaming show space, witnessing Dior, the French high-end fashion house’s integration of innovation and its astonishing charm of exploring time and space.

* Set designed by Villa Eugenie

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原文链接为：https://mp.weixin.qq.com/s/pCuYPG3ADkCUxSbDg_IMVQ