2020年12月，Mazarine AP团队协助迪奥品牌于SmartPlayer平台发布迪奥二零二一秋季男装系列时装秀，为用户提供了个性化定制的沉浸式互动体验。用户可以通过微信访问SmartPlayer平台，并在观看过程中收藏感兴趣的秀场产品，生成产品愿望清单。

In December 2020, Dior broadcasted its Dior Men Pre-Fall 2021 fashion show with SmartPlayer platform by Mazarine Creative Intelligence: an interactive and immersive experience.

Mazarine AP helped Dior launch its 2021 Men Pre-Fall fashion show on SmartPlayer platform. Offering a personalised digital experience to users with SmartPlayer. Viewers can access the platform through WeChat. Throughout the experience, viewers can “like” the product and generate their own product wish list in the end.

SmartPlayer是产品展示与品牌活动直播的全新呈现形式。通过该平台，用户能在体验过程中实时截取自己喜欢的镜头，同时还能提前将可预订的产品放入自己的购物车，根据使用数据，形成专属于用户自身的个性化路径。

The SmartPlayer is a new way to showcase collections and broadcast events. Users can capture their favourite moments, interact with exclusive content, put forward the stand-out pieces available for pre-order, and enrich customer data with a personalised take away through SmartPlayer.

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全文来自MazarineAP微信公众号

原文链接为：https://mp.weixin.qq.com/s/7ltakC6k4w8GqhwpBBoCKA