American Idol – ABC
美国偶像 - ABC
The Challenge
ABC wanted a press worthy stunt in Los Angeles that would let everyone know American Idol is returning to television on a new channel, ABC.
美国广播公司想在洛杉矶做一个有媒体价值的噱头,让所有人都知道美国偶像将在一个新频道ABC回归电视。
The Solution
To promote the season premiere of “American Idol”, ABC and GDX took flight over the Hollywood and Burbank area carrying four, 15-foot tall sculptures of superstar judges Lionel Richie, Katy Perry, Luke Bryan and Emmy Award-winning host and producer Ryan Seacrest.
Additionally, the four Giant 2-D heads of the cast were stationed at Hollywood & Highland to greet LA Marathon runners at Mile-12.
为了宣传《美国偶像》第四季的首映礼,美国广播公司(ABC)和GDX带着四个15英尺高的雕塑从好莱坞和伯班克地区上空飞过,这些雕塑分别由超级巨星评委莱昂内尔·里奇(Lionel Richie)、凯蒂·佩里(Katy Perry)、卢克·布莱恩(Luke Bryan)和艾美奖获奖主持人兼制片人瑞安·西克雷斯特(Ryan Seacrest)组成。
此外,四个巨大的平面画面的演员头像驻扎在好莱坞和高地,迎接洛杉矶马拉松运动员12英里位置。
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原文链接:https://gdxstudios.com/portfolio-posts/american-idol/
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