ASICS – LA Marathon

亚瑟士-洛杉矶马拉松

The Challenge 挑战

More than 25,000 people compete in the LA marathon each year. As a nationally broadcasted event, ASICS wanted to show Los Angeles, and the world just exactly big 26.22 miles was.

每年有超过25,000人参加洛杉矶马拉松比赛。作为一次全国直播的赛事，ASICS希望向洛杉矶展示，而这个世界正好是26.22英里。

The Solution 解决方案

GDX illuminated the Los Angeles skyline with a band of lights, strategically placed along the marathon route. Marking every mile from Dodger Stadium to Santa Monica.

GDX沿马拉松路线，战略性地布置了灯带，照亮了洛杉矶的天际线，从道奇体育场到圣莫尼卡的每一英里。

Additionally. ASICS hosted at a high profile part in the Hollywood Hills with breathtaking panoramic views spanning from the inland foothills to the Pacific Ocean.

另外。ASICS举办了好莱坞山（Hollywood Hills）的高端活动，从内陆山麓到太平洋都可以欣赏到令人惊叹的全景。

The magnitude of this activation gained global recognition, as proved by the 7.5 million impressions on Twitter and the #2 trending spot that evening.

这种激活的程度获得了全球的认可，这一点在Twitter上获得750万次展示，并在当晚排名第二。

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图片来自网络及品牌公开信息，出处见品牌

原文链接：https://gdxstudios.com/portfolio-posts/asics-la-marathon/