Disney Channel – Surprise Lockers

惊喜储物柜-迪斯尼频道

The Challenge 挑战

To promote their new film, Zombies 2, Disney channel wanted to create a high impact experiential campaign that drove tune in for new and existing fans of the franchise. Specifically, their target market was not only the general public, but young children ages 6-14.

为了宣传他们的新电影《僵尸2》，迪斯尼频道希望制作一个具有高影响力的体验性广告系列，以吸引新的和现有的影迷。具体而言，他们的目标市场不仅是普通大众，而且是6-14岁的幼儿。

The Solution 解决方案

What started out as a “show your school spirit” vending machines morphed into prize lockers where fans would be given a fun branded takeaway by a werewolf, cheerleader or zombie hand. Fans of all ages were encouraged to open the lockers at “their own risk”. Multiple sets activated all across the country over the span of two weeks and hit: Los Angeles, San Diego, Raleigh, Louisville, Baltimore, Philadelphia, Orlando, Miami.

原先的“展示你的学校精神”自动售货机变成了储物柜，打开柜子以后，粉丝可以看见狼人、啦啦队长或僵尸手从而获得有趣的品牌周边。我们鼓励所有年龄段的粉丝以“自担风险”的原则，打开储物柜。在两周的时间里，全国各地激活了多套装置，并大获成功：洛杉矶，圣地亚哥，罗利，路易斯维尔，巴尔的摩，费城，奥兰多，迈阿密。

At the Grove in Los Angeles, movie talent Chandler Kinney and Pearce Joza showed up to participate in the fun interacting with fans and taking pictures.

在洛杉矶的格罗夫，电影天才钱德勒·金尼（Chandler Kinney）和皮尔斯·乔扎（Pearce Joza）参加了与粉丝互动和拍照的娱乐活动。

-end-

图片来自网络及品牌公开信息，出处见品牌

原文链接：https://gdxstudios.com/portfolio-posts/mardi-gras-ginger-ship-carnival/