IT House – Warner Bros.

IT之家-华纳兄弟

The Challenge 挑战

Warner Bros. knew they had a hit movie on their hands, but struggled on how exactly they could promote such a popular yet terrifying title in the event space.

华纳兄弟知道他们手上有这样一部热门电影，但是他们对如何在活动空间中推广如此受欢迎却又令人恐惧的片名而感到头疼。

The Solution 解决方案

Constructed at Hollywood & Vine in Los Angeles, The Neibolt House, was a hyper-viral destination designed by Grandesign to promote the release of New Line Cinema’s IT.

Neibolt House 是在洛杉矶好莱坞和藤大厦建造的，是由Grandesign设计的超病毒场所，旨在促进（推广）New Line Cinema的IT的发布。

（以下视频来自YOUKU.com，有上传者和水印，做参考）

切记音量关小

From the moment the activation was announced, the demand for the experience exceeded all expectations. More than 30,000 fans were invited to step inside the two-story IT house replica.

从这个项目宣布启动的那一刻起，对体验的需求就超出了其他所有期望。我们邀请了30,000多名粉丝走进这栋两层楼的 IT之家 拍摄的复制房屋。

They were guided by the doomed “Georgie” and ventured room-by-room through immersive, film-inspired scenes complete with authentic film props.

他们在“the doomed Georgie”的引导下，一个个房间一个房间地进入沉浸式的电影风格场景，并配以真实的电影道具。

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图片来自网络及品牌公开信息，出处见品牌

原文链接：https://gdxstudios.com/portfolio-posts/it-house-warner-bros/