Aerie – Chill.Play.Love.

Aerie-放松.玩乐.勇敢爱.

The Challenge 挑战

Aerie, owned and operated by American Eagle, wanted to inspire women across the country to feel their best – no touch ups required. They tasked GDX with creating a multi city “Chill. Play. Love” that included yoga, exercise classes, pop up shop, smoothie bar, celebrity appearances and more.

由美国之鹰（American Eagle）拥有和经营的Aerie，希望鼓励全国各地的女性感受最佳状态——无需化妆。他们希望GDX在全美国各地举办 “放松、玩乐、勇敢爱”的体验营销项目，其中包括瑜伽，健身课程，弹出式商店，冰沙吧，名人露面等等。

The Solution 解决方案

Aerie traveled to Toronto, Chicago, Houston and Boston over a span of four weeks to promote Chill. Play. To the goal of the tour was to inspire men and women to feel good inside and out complementing their #AerieREAL campaign which uses non digitally edited models.

Aerie历时四个星期前往多伦多，芝加哥，休斯顿和波士顿宣传开展这个项目。目的是激发男性和女性在内部和外部良好感觉反馈。这个项目也是对之前#AerieREAL广告系列的补充宣传，该广告系列使用非数字编辑的模型。

At each stop, Iskra Lawrence, Aerie’s original #AerieREAL model stopped by to meet and interact with fans. Additionally, yoga and exercise classes were taught by Aerie employees. After class, fans could wind down with a homemade smoothie and shop for new clothing.

在每一站，Aerie的代言人——#AerieREAL广告模特——Iskra Lawrence 都会停下来与粉丝见面并互动。此外，Aerie员工还开设了瑜伽和健身班。下课后，粉丝们可以喝一杯自制的健康奶昔，然后购买新衣服。

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图片来自网络及品牌公开信息，出处见品牌

原文链接：https://gdxstudios.com/portfolio-posts/aerie-chill-play-love/